Social Media Fundraising Success

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Epic Change ran a fundraising campaign over twitter this thanksgiving – #tweetsgiving!
They raised over their target of $10,000 in 48 hours. The money is intended for building a classroom in Tanzania. While the lure of social media promise for fundraising continues to elude many, there are a few hopeful and stellar examples of success.

I believe this campaign was successful for the following reasons (there may be more, but this is my sense of it right now).

1.Tangible concrete goal – raising this amount for a project is more compelling for most small donors than contributing to a general effort of an organization. A classroom in Tanzania. Every $10 is a brick, and we need 1000 bricks. Thus the donor may ask themselves how many bricks do they want to invest.

2.Trusted organization/people – Epic Change has been on twitter with a sustaining present for a long enough time to be recognizable to many – and draw in visibility through a network of trusted connections. One has to have the inner network trusting you before you can scale to second tier networks of scale. I could do a whole post just on how to establish trust in these networks. For now, I will just say that Epic Change has been following the rule of give to get by joining conversations and engaging their network in non-monetary sharing consistently.

3.Pass It On dynamic – the rules of tweetsgiving were clearly stated in the website put together just for this effort. They clearly encourage passing on the tweetsgiving to others. Furthermore, passing it on was facilitated by the core with ample thank yous and other acknowledgments. Additionally, donors are listed on the site as people to follow on twitter. There were also individual outreach efforts to get advocates for Epic Change to evangelize the the effort.

4.Tapping into Gratitude – the effort was tied into a holiday of gratitude. People give more when they are reminded of their own abundance – that they have enough. Thanksgiving is a good holiday for that reminder. And tweetsgiving reinforced this connection by asking people to post what they are grateful for along with the tag #tweetsgiving.

5.Event Bigger than Project Focus – sharing gratitude is a general activity around this holiday, so #tweetsgiving gave people a chance to share what they wanted to share in a way that really works on twitter. Tweeple like tagging for the aggregation of many voices about one topic.

6.Well-networked Core Team – this campaign was created and implemented by a team of folks rallying around the cause who are avid twitter users with networks of their own, including many vital influencers. This means the reach of the project was sufficient for success.

7.Clear timeline – the project was not open-ended or even long term. It was 48 hours. While there is probably not any clear urgency on the school being built necessitating a quick campaign, the campaign itself had a focused energy by being short-term. Attention to the cause did not require ongoing commitment of participants or even ongoing attention. Go in, twitter, make a gift, forward the action with a gratitude, and within 48 hours it is over. Meaning made, finances collected, and forward to the next activity for all involved. (note this is also cost effective for the fundraising team)

What do you think made it successful? How can you adopt these strategies in your fundraising and resource development?

Philanthropy – field changing

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This is extracted from a note I sent out to Leaders engaged with Inspired Legacies:

The theme for my trip seemed to be democratization of philanthropy and knowledge sharing across internet sites and organizational silos.

Tracy and I met up and joined Leif and Eric Utne along with several of my friends for dinner. Eric is doing some amazing work bringing multi-generational folks together for salons. See Utne Reader or Earthcouncils.org. He met up with Peggy from Wiser Earth to talk about adding a layer to Wiser that would enable peer standard form peer feedback across multiple criteria – rate the nonprofits based on your experience with them. It could be something to watch regarding donor attention.

This all flowed very smoothly into a conversation with Christine Egger from SocialActions (a tool that brings together actions from over 30 sites to be redistributed across the net). Christine is quite a thinker, and we had felt like we were path sisters when I met her in May. We want to have an event and produce a book/report/catalog with the aim of catalyzing philanthropy as gentle compassion (more than money and more than just an act of doing). We discussed transformative philanthropy, thrivability, moving from giving to sharing, and much more.

4 years ago there was a Giving conference in Chicago. Christine and I want to do something of a follow up on that. Much progress has been made, and we want to assemble the players for the next stage of the co-evolution. I will keep you posted. The event is tentatively planned for April. See what Christine had to say.

Finally, as I find more and more people in philanthropy on twitter, I also discover better and better information. Just yesterday one of my followers (from the David and Lucile Packard Foundation) linked me to an awesome report which includes about 70% of the trends I have been paying attention to in the field of philanthropy. I strongly encourage at least a perusal of this important report.

The report called Intentional Innovation: How Getting More Systematic about Innovation Could Improve Philanthropy and Increase Social Impact, calls to the importance and value of thinking and using more systematically about innovation in the work of philanthropy and nonprofit sector.

Through this study, the Kellogg Foundation, working with Clohesy Consulting and the Monitor Group, learned some concepts for helping change the way the social sector thinks about innovation.
ttp://www.wkkf.org/default.aspx?tabid=94&CID=6&ItemID=5001167&NID=85&LanguageID=0

Next, the same contact, Stephanie McAuliffe, also shared a bunch of pdfs about network weaving, strategy, social media etc.

I also was pointed to change.org blog — “In Defense of Raising Money” Very cool post discovered by my fellow Chicagoan and brilliant change agent, Nathanial Whittmore.

It is very exciting to see the convergence emerging, and there is no better time than now to shift gears for uplift in the philanthropic sector. Thank you for your part of this effort! Please share your articles, links, insights, and intentions!

Savoring People in San Fran

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Wow, what an incredible trip.

Friday night I arrived in San Francisco. Michael Maranda and I drove to the San Fran University area to meet with the Appropedia folks organizing the Open Sustainability Network camp. Discovering that they didn’t have a clear plan for facilitation, I stepped in. I knew if I didn’t that it would not be where I wanted to be. Do-acracy, right. 🙂 The amazing and delightful Evonne Heyning along with her handsome, Brent, joined us. (Despite her living in LA, we do manage to make our paths cross several times a year.) I have a tagging project in mind based on an idea I came up with during the Omidyar.net days. It will be perfect for collaborating with Amoration and Evonne’s circles of love. I will tell you about it when we are ready. (Too bad I missed Tony Deifell, because he is such a whiz at spreading mind-opening ideas.)

Saturday the conference began. An amazing woman, Amber Word, arrived to act as our greeter and artist. I wrote up the four principles of Open Space and the two laws, then Amber drew a splendid butterfly and bumblebee. Collectively we created our marketplace, and I was pleased to see a rich collection of ideas being explored next to projects being shared. We, of course, had a session to discuss what sustainability means. I am thrilled to share that people really loved the thrivability framing. Let the thrivability meme propagate!

I left a bit early (Michael Maranda took over running the evening news). Kaliya had arrived, and we talked until it was time to head to the East Bay. (Kaliya missed the Sunday session where her knowledge of open standards would have been incredibly useful. Perhaps her energy helped create that space/conversation.) Kaliya and I jumped on public transit and talked on the ride to Rockridge. I always enjoy her discerning insight into process and identity. We parted with promises to hang out at the Bioneers after-party on Sunday.

Next, Tom Portante met me at the train stop. We have been talking about going out to Tilden for a carousel ride for a couple months. We made it just in time for two twirls around the merry-go-round. As we walked up to it, I realized that it might be sort of silly for two adults to be riding, but I let that inner voice fade into silence as the horses went up and down, and the spin nearly pulled me off the saddle. What a thrill. How alive! We had time for dinner and espresso in Berkeley before arriving at Wisteria Ways for a house concert. (I did their web design years ago.) After hugging my old friend Lisa Tracy, we reveled in the amazing voice of Amy X Neuberg. WOW. Fantastic experience, and Tom is just the person to share it with. He really knows how to savor experiences.

Sunday at the conference found new friends easily discussing projects, actions, and possibilities at the Open Sustainability Network conference (#osn). I enjoyed conversations on geo-mashups, messaging the network, and building a coalition for Open Sustainability. I think we came away with a group committed to sharing data and creating data-standards–yeah!!! Post-conference de-brief dinner was lovely ending with goodbyes to several of our amazing circle. But I managed to steal away Lonny, Amber, Chris, and Scott for the Bioneers afterparty.

We arrived miraculously (without clear directions) at the Sacred Grove. I managed to find both Kaliya and Kachina Katrina. We thought we might stay an hour, but we wandered, danced, and played until 3am. (I believe the band we danced to was Dogon Lights.) I might have mingled more, but it was gret to focus on playing with the people I brought.

Monday started late. 🙂 I met Lisa Parker on Haight at The People’s Cafe. (I met Lisa at our Inspired Legacies event in late June.) We have much in common and a shared vision, so our time together went fast. I am eager to see what Lisa does next with YouthGive as well as her own efforts to help democratize philanthropy.

Monday evening was our dinner party! Rather than run around the Bay Area having one on one meetings this time, I had decided to have a dinner where people could meet each other. Jerry was one of the people I invited, and he had plans with some friends that night. So he brought them with. (Jerry and I are working together with some amazing people on guildsmiths.) Tracy Gary made it! (And my dear co-founder showed me our Inspired Legacies bi-annual report which consumed my life since early August along with our trade show booth banners – so terrific!). So the crew who turned up for dinner at Chow included: Jerry Michalski, April Rinne, Tracy Gary, Eric Utne, Leif Utne, Leif’s friend JP, Amber Word, Kaliya Hamlin, and later in the evening David Harris and his partner. Topics on the table included TheUptake (Leif is on the board), Zanby, EarthCouncils.org (Eric’s project), Global Lives (David’s work), Inspired Legacies (showing off the report), microfinance, and more. As the party broke up hours later, Leif invited those remaining to karaoke. Eric, Leif, JP, Amber and I wandered down the street, with all our bags in tow, to a fabulous little bar and some fun. I have never been to a karaoke night, so I had to turn off the little inner voice arguing not to do anything to look silly, and be open to whatever might happen. It was fabulous!

Tuesday again started late. I met with David Harris for more conversation (I have done some limited pro-bono consulting for Global Lives since I met David at Omidyar.net in 06.) He is consulting for Institute for the Future, so he gave me a tour and a handful of introductions. IFTF maps on the wall made me feel right at home. The experience was highly encouraging. We caught up a bit – David has been doing a lot of traveling for his project; then he kindly coached me some on the services Nurture offers. Since I passed Redwood City on the way to see David, I messaged Thomas Kriese. We met at Peets around 4pm for a fast-paced exchange and update. Next, I went back into San Fran to meet with Jodee Rich of Peoplebrowsr for a demo and discussion over dinner.

What a phenomenal trip. Thanks to everyone I met with! And apologies to many I missed this time through.

Poverty – Blog Action Day

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Poverty, at first glance, is an incredible issue. What gets our hearts about poverty is not really that people do not have money. I mean really, who has heard of someone dying from lack of money. Money is an imaginary thing that we created and use, in agreement with each other, to exchange for what we really need. What is really at the heart of poverty is not the lack of money, but the lack of what that money can get: food, shelter, and the rest of Maslow’s pyramid.

What I think we really mean when we say poverty needs to be alleviated is that we need all people to have access to what they need to live and possibly what they need to flourish. We need a world where, in fairness, we all get the rich benefits of this amazing and beautiful planet.

What we miss when we struggle against poverty is that we address the issue one step away from the real needs people have. And that step is a misleading step, because we move into the realm of the imaginary. We created money, we created the rules money follows, and we must take responsibility for the consequences of those choices and acts of creation. The system we created for money depends on some people having very little of it. We might move the dollar a day living of some poor people of this world into two dollar a day living – doubling their earnings. But that does not take them out of poverty. They still can’t get adequate food and shelter. We might move the bar on what it means to be poor, but moving the bar isn’t sufficient in addressing the needs we have collectively to care for ourselves as a whole.

Poverty, given the economic crisis we entered, is likely to get a lot more common in the US (and abroad). It is time for us to move beyond measuring health and wellness in dollars. What we don’t see when we look at people and perceive them through the filter of money – as having it or lacking it – is what that person really is and offers. Or what that community or country is and offers.

What if we look for something closer to what matters most to people? Do people have food? The right kinds of food? Food with the right micronutrients to support high quality brain and body functioning? Do people have access to clean water? Adequate sanitation? Do people have heathcare that addresses emergencies, preventive medicine for known diseases and health concerns? Do people have sufficient shelters? Disaster care for natural and man-made emergencies? From there, do they have access to education, integrity in governance, civil and legal process for getting their concerns met? And continue up the Maslow chart…

I think Americans might be shocked at how we rate in the world if we look with these measures.

And these measures need to be taken at the individual level and mirrored at the community level. What keeps communities healthy? Do communities have what they need to sustain themselves? Do they have healthy flows? Are they resilient to crisis? Are communities enabled to learn and evolve? For thousands of years communities flourished without using fiat currency. Were they poor? No. Do so-called developed nations have vibrant healthy communities? Yes, but it is not a given. Do so-called developing nations have vibrant healthy communities? Yes, some do, but it is not a given. However, I see this measure – of vibrant healthy communities – as a more critical measure of what is going right than the measure of money.

So I choose to hear poverty as a lack of access to vital resources and glaring unmet human needs rather than lack of money. Sometimes addressing financial concerns, empowering entrepreneurs and social entrepreneurs can help those lacking what every human needs and deserves. But sometimes we need to recognize the way the system we put in place, to mediate our interactions, is the very thing that undermines a given portion of the members within that system.

So what can we do? Well, we must continue our charity and social change efforts to address poverty. Those are the things that help people now and in the near future. For the long term, we need to evolve healthier systems that don’t leave people out, that have a human heart woven into every fiber of the system – enabling compassion for others bound by our common humanity. We must stop our vain efforts to prop up a system that dooms some people to scarce access and limits their resources to prop up someone else’s egoic needs elsewhere.

We need to evolve systems and practices that reveal the invisible elements of power dynamics at play and transparently offer fairness – for every human being. We must strive for greater balance between individual needs and free will with community and group needs – groups at both a local level as well as groups across the seas and plains.

Unlock Capacity and Capital

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I had a wild brainstorm last night. I wish I could share all of it with you. I was pattern finding in history to get a sense of the convergence of shifts we are experiencing. And I was sensing that what goes beyond post-modernism, from what I can see, is a pragmatic humanism. In this, there is a search for what is useful rather than finding some grand overarching theory that explains it all and determines interpretations and meaning. Help me here if you can, the key elements I see from NLP to Integral Theory and beyond: value our nature as humans, seek fit, self-evolving collective organisms, and a search for utility – what works. (By “seek fit” I reference the misinterpretation of Darwin as survival of the fittest being the most capable and assert the other possible interpretation – that what thrives is what fits in that ecosystem.)

I have been listening to a CD on Influence, thinking about Clay Shirky and the success of tools like wikipedia in harnessing human capacity…so…

So from there I wondered, how do we unlock our collective capacity and capital (in many forms)?

    a shared sense of ownership and agency
    opportunity
    small tight feedback loops
    connection and a sense of collective self
    usability
    higher purpose/mission/shared values

What else or what would you include?

By shared sense of ownership and agency, I mean we as contributors need to feel we have some claim over and investment in what we are giving too as well as a sense of our own ability to take action.

By opportunity, I mean there must be a clear path to taking action that we can recognize as a possibility. This might be the very existence of a website that we can find and participate on.

By small feedback loops, I want to be clear that we need to get information quickly and directly that our contribution is accepted and valued. We need regular positive affirmation and attention that what we do matters. And we learn when this attention offers constructive criticism.

We are beings who thrive on connection, social animals. Whether leaders or followers, we are drawn to opportunities where we know we are connected to others and to a collective (especially a meaning-making mission driven collective).

Usability. Well, lofty ideals and warm friends won’t get you there unless you can navigate the systems of an organization organism -whether that is a website or a group process.

Higher purpose/mission/values. I was thinking about why the social networks working for good arouse so many passionate committed individuals giving their time and talent. We strive for a meaningful life and a purpose to our identity, and thus organisms/organizations that call to our higher purpose, mission, and/or values pay us in identity credit–the most valued credit in our times.

I would love to hear your thoughts on what unlocks capacity and capital, as this is surely just preliminary thinking on the subject.

Thank you.

Subversive Giving

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Of course activists have long given their time and money to causes, but this sort of activism I have not seen before. This kind–the kind where people contribute to a cause, planned parenthood, in the name of a political personality so that this personality would be blanketed in the usual “a contribution has been made in your name” letters. What an interesting way to take advantage of the system!

First, you must understand how much I truly and deeply appreciate subversion. Then you might benefit from knowing that planned parenthood is very good at overwhelming donors with materials and requests, which is why I stopped giving to them (paper is such a waste of resources). Third, I really prize innovation and creative thinking.

So I am totally celebrating this unusual form of philanthropy. Reminds me a bit of shareholder activism. Bravo. Now, my friends, how can we continue to evolve practices like this to fuel our purpose?

Bravo.

Here is the letter, borrowed from What’s Sarah Thinking blog.

Instead of (in addition to?) us all sending around emails about how horrible she is, let’s all make a donation to Planned Parenthood. In Sarah Palin’s name. And here’s the good part: when you make a donation to PP in her name, they’ll send her a card telling her that the donation has been made in her honor. Here’s the link to the Planned Parenthood website:

https://secure.ga0.org/02/pp10000_inhonor

You’ll need to fill in the address to let PP know where to send the “in Sarah Palin’s honor” card. I suggest you use Sarah Palin’s home address, which is:

Sarah Palin
PO Box 21
Wasilla, AK

PS make sure you use that link above or choose the pulldown of Donate–Honorary or Memorial Donations, not the regular “Donate Online”

Convergence Colliding in Chicago

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Chicago New Media Summit concluded tonight. I didn’t attend. At first I was excited by the great idea of rallying around Chicago’s talented new media folks and pushing us toward the leading edge. Worthwhile endeavor. But as the waves of email blasts announcing presenters rolled on and the fees got discounted (but not within range of many nonprofit and grassroots activists), I started to get more and more uncomfortable. I just wasn’t feeling an authentic connection.

Tonight the event concluded. And in my inbox is another email blast celebrating…and announcing some next steps. Here is what I posted in a comment on my profile page:

1. A microsoft event? I predict Chicago will not be the center of innovation, geekiness, and cool media, should this be focused on Microsoft. See bubblgeneration blog last couple years for ideas on what sort of companies and their models which could support this sort of “convergence” here.
2. Moving to a microsoft platform? Please don’t move me over. Why oh why would you move a community?
3. Talent, ideas, and code? Collide? What happened to people. New media is in huge part social media. People. I do not aspire to think of myself as a “talent” to be commodified. I am a social creature yearning for connection and thriving by sharing ideas, sparked by the synchronicities common to a flourishing community.
4. And what does all this have to do with the Chicago bid for the olympics? Do I need to behind that to be here? Seems like a pretty big agenda to not be supper-de-dupper clear about it.
5. I do appreciate the notice about fees and our grassroots friends in our latest email blast. Thanks for coming around to our value (after the fact).

Entering Social Spaces Online

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Seems like each week there are new social media spaces to join and participate in. And lots of people help others learn and adopt online social practices. Each space has its own nuance on social practices. There are general rules of thumb, sure. But each site – even a cluster within a site – is specific in the way it encourages flows of connection and information, and thus which practices are encouraged. So how do you know what to do where?

I see lots of do and don’t lists, and they are great. Very helpful if you want a rulebook to follow. But if you want to learn the skill of adapting as you enter spaces, the work you do needs to go deeper into your practice. What questions should you ask yourself when joining and contributing to online social spaces?

Be strategic. Social media is a huge flow of information and people often very loosely knit together. What do you want to foster? Disregard fads of tools and spaces. What you do with your extremely precious time needs to be purposeful. Do you want: friends, information, a thriving network to use as a resource, marketing your [fill in the blank]? How will you know when you have that? How will you maintain it over time? Social spaces online just like physical social spaces require your attention to stay alive and flourishing.

Listen. Like I shared above, each space has its own social norms. Yes, there are general rules, but if you lurk before blasting posts, you can get a sense of how often to post, ways to appreciate others, ways to find interesting people and ideas, ways to avoid trouble, what puts people off… How do people behave in this space using this tool? What best practices can you collect? Sense into what is working for you in other people’s social practice. What gets you engaged there? How can you offer or connect, mirroring what worked for you?

Applaud. In speech we often give praise or acknowledgment with our faces. We nod or even just keep eye-contact. There are zillions of body clues. And they don’t show online. At all. Not even with emoticons. How can you show you are listening? How can you show that you are giving your attention to someone or something? How can you show you are a contributor? How can you help others shine? Where can you quickly, easily, and usefully connect people, ideas, and resources? If the general principle of social relations is truly get what you give, then what are you giving?

What questions wander through your mind when you are visiting new online social spaces?
What really irritates you as a social practice?
How do you quickly and easily sense a spammer, a connector, a maven, an influencer?

Your answers help you figure how how you want to be online. And they create an opportunity for you to be genuine in your practice.

Here are some resources for you that I saw on twitter today:
Top 10 Reasons Brands should Listen to Social Media
The Creation of Twitter Best Practices: Round 1

Blog Day sharing

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BlogDay posting instructions:

1. Find 5 new Blogs that you find interesting
2. Notify the 5 bloggers that you are recommending them as part of BlogDay 2008
3. Write a short description of the Blogs and place a link to the recommended Blogs
4. Post the BlogDay Post (on August 31st) and
5. Add the BlogDay tag using this link:
http://technorati.com/tag/BlogDay2008 and a link to the BlogDay web site at http://www.blogday.org

Blog 1: 6footsix
This gem of a blog is by Colleen Smith, a beach volley player in CA. Her height is as exceptional as her being. In her blog, she asks how she can use her visibility to bring awareness to green issues. She is especially interested in engaging with kids in fun, playful, and powerful ways that motivate change.

Blog 2: BubbleGeneration
Wild card insightful man says things both brilliant and a bit disturbing. Never expect him to say what everyone else says. He marks his own territory effectively, directly, and swiftly. I sense that he is deeply moved to push our world to a better more thrivable space. He also blogs through Harvard Biz blogs.

Blog 3: MoveSmart
The organization putting up this blog is working toward better technology for residential integration. Justin, the founder, has a deep understanding of the issues at hand, a great grasp of the possibilities of technology, and a profound commitment to a better world. I love conversing with him, and I love reading what he is thinking about.

Blog 4: Unimaginable Inscape
A poetic sensibility + lit crit “reading” ability + history studies ability to contextualize = an ability to convey a compelling, situated story. Which Jo directs to landscape where she reads the world through the accidental “art” around us all. Sublime.

Blog 5: Do Good Well
Of course I love a person who has an asset mapping background and talks about doing good and philanthropy and Africa. He taglines it: best practices and beyond for citizen-led global social change. Indeed.

There are dozens more I enjoy, but these strike me as the ones that have yet to make the blogroll–but really deserve to be there. Will update. Thanks for the inspiration, information, and insights!

Unposted comment about nonprofit 20

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I submitted this to a blog asking where nonprofits were doing social networking and knowledge management. Specifically he was asking why foundations are not supporting social networks and knowledge networks. My comment was not posted–and when I went to check another comment had been posted (so he does post comments).  Thus I am sharing it with you here.

This is what I wrote:
I imagine connec+ipedia might be closest to what you describe. www.connectipedia.org (uses wagn–a wiki-style database) by Meyer Memorial Trust, focuses on Oregon now, but it is open to any and all.

www.wiserearth.org (created by Paul Hawken – see Blessed Unrest)

and for social entrepreneurs:

changemakers.net (Ashoka)
socialedge (Skoll Foundation)
We used to have Omidyar.net as an online community (Omidyar Network)

For local community leaders anywhere in the world who may or may not have nonprofits but are very grassroots, we are working on revising software for Catcomm.org, a tech awards finalist.

There is also Change.org and dozens of other online communities for social good that try to help people exchange knowledge, make connections, and champion organizations.

Via microblogging, things like nonprofit pulse pulling together nonprofit microblogs.

For nonprofits interested in social media and technology, there is NetSquared (a project of techsoup) and NTEN.

Can you explain clearly how your vision goes beyond these–because I think there is something to evolve here. And I am very interested in helping make that happen.

There are around 1.5 million nonprofits. I believe that stat is the US alone. Then include foundations, family foundations, corporate foundations, socially responsible companies, etc. The potential audience is gigantic, diverse, and most of it significantly underfunded.

Thanks for sharing.

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