Social Media Fundraising Success

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Epic Change ran a fundraising campaign over twitter this thanksgiving – #tweetsgiving!
They raised over their target of $10,000 in 48 hours. The money is intended for building a classroom in Tanzania. While the lure of social media promise for fundraising continues to elude many, there are a few hopeful and stellar examples of success.

I believe this campaign was successful for the following reasons (there may be more, but this is my sense of it right now).

1.Tangible concrete goal – raising this amount for a project is more compelling for most small donors than contributing to a general effort of an organization. A classroom in Tanzania. Every $10 is a brick, and we need 1000 bricks. Thus the donor may ask themselves how many bricks do they want to invest.

2.Trusted organization/people – Epic Change has been on twitter with a sustaining present for a long enough time to be recognizable to many – and draw in visibility through a network of trusted connections. One has to have the inner network trusting you before you can scale to second tier networks of scale. I could do a whole post just on how to establish trust in these networks. For now, I will just say that Epic Change has been following the rule of give to get by joining conversations and engaging their network in non-monetary sharing consistently.

3.Pass It On dynamic – the rules of tweetsgiving were clearly stated in the website put together just for this effort. They clearly encourage passing on the tweetsgiving to others. Furthermore, passing it on was facilitated by the core with ample thank yous and other acknowledgments. Additionally, donors are listed on the site as people to follow on twitter. There were also individual outreach efforts to get advocates for Epic Change to evangelize the the effort.

4.Tapping into Gratitude – the effort was tied into a holiday of gratitude. People give more when they are reminded of their own abundance – that they have enough. Thanksgiving is a good holiday for that reminder. And tweetsgiving reinforced this connection by asking people to post what they are grateful for along with the tag #tweetsgiving.

5.Event Bigger than Project Focus – sharing gratitude is a general activity around this holiday, so #tweetsgiving gave people a chance to share what they wanted to share in a way that really works on twitter. Tweeple like tagging for the aggregation of many voices about one topic.

6.Well-networked Core Team – this campaign was created and implemented by a team of folks rallying around the cause who are avid twitter users with networks of their own, including many vital influencers. This means the reach of the project was sufficient for success.

7.Clear timeline – the project was not open-ended or even long term. It was 48 hours. While there is probably not any clear urgency on the school being built necessitating a quick campaign, the campaign itself had a focused energy by being short-term. Attention to the cause did not require ongoing commitment of participants or even ongoing attention. Go in, twitter, make a gift, forward the action with a gratitude, and within 48 hours it is over. Meaning made, finances collected, and forward to the next activity for all involved. (note this is also cost effective for the fundraising team)

What do you think made it successful? How can you adopt these strategies in your fundraising and resource development?

Savoring People in San Fran

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Wow, what an incredible trip.

Friday night I arrived in San Francisco. Michael Maranda and I drove to the San Fran University area to meet with the Appropedia folks organizing the Open Sustainability Network camp. Discovering that they didn’t have a clear plan for facilitation, I stepped in. I knew if I didn’t that it would not be where I wanted to be. Do-acracy, right. 🙂 The amazing and delightful Evonne Heyning along with her handsome, Brent, joined us. (Despite her living in LA, we do manage to make our paths cross several times a year.) I have a tagging project in mind based on an idea I came up with during the Omidyar.net days. It will be perfect for collaborating with Amoration and Evonne’s circles of love. I will tell you about it when we are ready. (Too bad I missed Tony Deifell, because he is such a whiz at spreading mind-opening ideas.)

Saturday the conference began. An amazing woman, Amber Word, arrived to act as our greeter and artist. I wrote up the four principles of Open Space and the two laws, then Amber drew a splendid butterfly and bumblebee. Collectively we created our marketplace, and I was pleased to see a rich collection of ideas being explored next to projects being shared. We, of course, had a session to discuss what sustainability means. I am thrilled to share that people really loved the thrivability framing. Let the thrivability meme propagate!

I left a bit early (Michael Maranda took over running the evening news). Kaliya had arrived, and we talked until it was time to head to the East Bay. (Kaliya missed the Sunday session where her knowledge of open standards would have been incredibly useful. Perhaps her energy helped create that space/conversation.) Kaliya and I jumped on public transit and talked on the ride to Rockridge. I always enjoy her discerning insight into process and identity. We parted with promises to hang out at the Bioneers after-party on Sunday.

Next, Tom Portante met me at the train stop. We have been talking about going out to Tilden for a carousel ride for a couple months. We made it just in time for two twirls around the merry-go-round. As we walked up to it, I realized that it might be sort of silly for two adults to be riding, but I let that inner voice fade into silence as the horses went up and down, and the spin nearly pulled me off the saddle. What a thrill. How alive! We had time for dinner and espresso in Berkeley before arriving at Wisteria Ways for a house concert. (I did their web design years ago.) After hugging my old friend Lisa Tracy, we reveled in the amazing voice of Amy X Neuberg. WOW. Fantastic experience, and Tom is just the person to share it with. He really knows how to savor experiences.

Sunday at the conference found new friends easily discussing projects, actions, and possibilities at the Open Sustainability Network conference (#osn). I enjoyed conversations on geo-mashups, messaging the network, and building a coalition for Open Sustainability. I think we came away with a group committed to sharing data and creating data-standards–yeah!!! Post-conference de-brief dinner was lovely ending with goodbyes to several of our amazing circle. But I managed to steal away Lonny, Amber, Chris, and Scott for the Bioneers afterparty.

We arrived miraculously (without clear directions) at the Sacred Grove. I managed to find both Kaliya and Kachina Katrina. We thought we might stay an hour, but we wandered, danced, and played until 3am. (I believe the band we danced to was Dogon Lights.) I might have mingled more, but it was gret to focus on playing with the people I brought.

Monday started late. 🙂 I met Lisa Parker on Haight at The People’s Cafe. (I met Lisa at our Inspired Legacies event in late June.) We have much in common and a shared vision, so our time together went fast. I am eager to see what Lisa does next with YouthGive as well as her own efforts to help democratize philanthropy.

Monday evening was our dinner party! Rather than run around the Bay Area having one on one meetings this time, I had decided to have a dinner where people could meet each other. Jerry was one of the people I invited, and he had plans with some friends that night. So he brought them with. (Jerry and I are working together with some amazing people on guildsmiths.) Tracy Gary made it! (And my dear co-founder showed me our Inspired Legacies bi-annual report which consumed my life since early August along with our trade show booth banners – so terrific!). So the crew who turned up for dinner at Chow included: Jerry Michalski, April Rinne, Tracy Gary, Eric Utne, Leif Utne, Leif’s friend JP, Amber Word, Kaliya Hamlin, and later in the evening David Harris and his partner. Topics on the table included TheUptake (Leif is on the board), Zanby, EarthCouncils.org (Eric’s project), Global Lives (David’s work), Inspired Legacies (showing off the report), microfinance, and more. As the party broke up hours later, Leif invited those remaining to karaoke. Eric, Leif, JP, Amber and I wandered down the street, with all our bags in tow, to a fabulous little bar and some fun. I have never been to a karaoke night, so I had to turn off the little inner voice arguing not to do anything to look silly, and be open to whatever might happen. It was fabulous!

Tuesday again started late. I met with David Harris for more conversation (I have done some limited pro-bono consulting for Global Lives since I met David at Omidyar.net in 06.) He is consulting for Institute for the Future, so he gave me a tour and a handful of introductions. IFTF maps on the wall made me feel right at home. The experience was highly encouraging. We caught up a bit – David has been doing a lot of traveling for his project; then he kindly coached me some on the services Nurture offers. Since I passed Redwood City on the way to see David, I messaged Thomas Kriese. We met at Peets around 4pm for a fast-paced exchange and update. Next, I went back into San Fran to meet with Jodee Rich of Peoplebrowsr for a demo and discussion over dinner.

What a phenomenal trip. Thanks to everyone I met with! And apologies to many I missed this time through.

Poverty – Blog Action Day

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Poverty, at first glance, is an incredible issue. What gets our hearts about poverty is not really that people do not have money. I mean really, who has heard of someone dying from lack of money. Money is an imaginary thing that we created and use, in agreement with each other, to exchange for what we really need. What is really at the heart of poverty is not the lack of money, but the lack of what that money can get: food, shelter, and the rest of Maslow’s pyramid.

What I think we really mean when we say poverty needs to be alleviated is that we need all people to have access to what they need to live and possibly what they need to flourish. We need a world where, in fairness, we all get the rich benefits of this amazing and beautiful planet.

What we miss when we struggle against poverty is that we address the issue one step away from the real needs people have. And that step is a misleading step, because we move into the realm of the imaginary. We created money, we created the rules money follows, and we must take responsibility for the consequences of those choices and acts of creation. The system we created for money depends on some people having very little of it. We might move the dollar a day living of some poor people of this world into two dollar a day living – doubling their earnings. But that does not take them out of poverty. They still can’t get adequate food and shelter. We might move the bar on what it means to be poor, but moving the bar isn’t sufficient in addressing the needs we have collectively to care for ourselves as a whole.

Poverty, given the economic crisis we entered, is likely to get a lot more common in the US (and abroad). It is time for us to move beyond measuring health and wellness in dollars. What we don’t see when we look at people and perceive them through the filter of money – as having it or lacking it – is what that person really is and offers. Or what that community or country is and offers.

What if we look for something closer to what matters most to people? Do people have food? The right kinds of food? Food with the right micronutrients to support high quality brain and body functioning? Do people have access to clean water? Adequate sanitation? Do people have heathcare that addresses emergencies, preventive medicine for known diseases and health concerns? Do people have sufficient shelters? Disaster care for natural and man-made emergencies? From there, do they have access to education, integrity in governance, civil and legal process for getting their concerns met? And continue up the Maslow chart…

I think Americans might be shocked at how we rate in the world if we look with these measures.

And these measures need to be taken at the individual level and mirrored at the community level. What keeps communities healthy? Do communities have what they need to sustain themselves? Do they have healthy flows? Are they resilient to crisis? Are communities enabled to learn and evolve? For thousands of years communities flourished without using fiat currency. Were they poor? No. Do so-called developed nations have vibrant healthy communities? Yes, but it is not a given. Do so-called developing nations have vibrant healthy communities? Yes, some do, but it is not a given. However, I see this measure – of vibrant healthy communities – as a more critical measure of what is going right than the measure of money.

So I choose to hear poverty as a lack of access to vital resources and glaring unmet human needs rather than lack of money. Sometimes addressing financial concerns, empowering entrepreneurs and social entrepreneurs can help those lacking what every human needs and deserves. But sometimes we need to recognize the way the system we put in place, to mediate our interactions, is the very thing that undermines a given portion of the members within that system.

So what can we do? Well, we must continue our charity and social change efforts to address poverty. Those are the things that help people now and in the near future. For the long term, we need to evolve healthier systems that don’t leave people out, that have a human heart woven into every fiber of the system – enabling compassion for others bound by our common humanity. We must stop our vain efforts to prop up a system that dooms some people to scarce access and limits their resources to prop up someone else’s egoic needs elsewhere.

We need to evolve systems and practices that reveal the invisible elements of power dynamics at play and transparently offer fairness – for every human being. We must strive for greater balance between individual needs and free will with community and group needs – groups at both a local level as well as groups across the seas and plains.

Unlock Capacity and Capital

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I had a wild brainstorm last night. I wish I could share all of it with you. I was pattern finding in history to get a sense of the convergence of shifts we are experiencing. And I was sensing that what goes beyond post-modernism, from what I can see, is a pragmatic humanism. In this, there is a search for what is useful rather than finding some grand overarching theory that explains it all and determines interpretations and meaning. Help me here if you can, the key elements I see from NLP to Integral Theory and beyond: value our nature as humans, seek fit, self-evolving collective organisms, and a search for utility – what works. (By “seek fit” I reference the misinterpretation of Darwin as survival of the fittest being the most capable and assert the other possible interpretation – that what thrives is what fits in that ecosystem.)

I have been listening to a CD on Influence, thinking about Clay Shirky and the success of tools like wikipedia in harnessing human capacity…so…

So from there I wondered, how do we unlock our collective capacity and capital (in many forms)?

    a shared sense of ownership and agency
    opportunity
    small tight feedback loops
    connection and a sense of collective self
    usability
    higher purpose/mission/shared values

What else or what would you include?

By shared sense of ownership and agency, I mean we as contributors need to feel we have some claim over and investment in what we are giving too as well as a sense of our own ability to take action.

By opportunity, I mean there must be a clear path to taking action that we can recognize as a possibility. This might be the very existence of a website that we can find and participate on.

By small feedback loops, I want to be clear that we need to get information quickly and directly that our contribution is accepted and valued. We need regular positive affirmation and attention that what we do matters. And we learn when this attention offers constructive criticism.

We are beings who thrive on connection, social animals. Whether leaders or followers, we are drawn to opportunities where we know we are connected to others and to a collective (especially a meaning-making mission driven collective).

Usability. Well, lofty ideals and warm friends won’t get you there unless you can navigate the systems of an organization organism -whether that is a website or a group process.

Higher purpose/mission/values. I was thinking about why the social networks working for good arouse so many passionate committed individuals giving their time and talent. We strive for a meaningful life and a purpose to our identity, and thus organisms/organizations that call to our higher purpose, mission, and/or values pay us in identity credit–the most valued credit in our times.

I would love to hear your thoughts on what unlocks capacity and capital, as this is surely just preliminary thinking on the subject.

Thank you.

Subversive Giving

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Of course activists have long given their time and money to causes, but this sort of activism I have not seen before. This kind–the kind where people contribute to a cause, planned parenthood, in the name of a political personality so that this personality would be blanketed in the usual “a contribution has been made in your name” letters. What an interesting way to take advantage of the system!

First, you must understand how much I truly and deeply appreciate subversion. Then you might benefit from knowing that planned parenthood is very good at overwhelming donors with materials and requests, which is why I stopped giving to them (paper is such a waste of resources). Third, I really prize innovation and creative thinking.

So I am totally celebrating this unusual form of philanthropy. Reminds me a bit of shareholder activism. Bravo. Now, my friends, how can we continue to evolve practices like this to fuel our purpose?

Bravo.

Here is the letter, borrowed from What’s Sarah Thinking blog.

Instead of (in addition to?) us all sending around emails about how horrible she is, let’s all make a donation to Planned Parenthood. In Sarah Palin’s name. And here’s the good part: when you make a donation to PP in her name, they’ll send her a card telling her that the donation has been made in her honor. Here’s the link to the Planned Parenthood website:

https://secure.ga0.org/02/pp10000_inhonor

You’ll need to fill in the address to let PP know where to send the “in Sarah Palin’s honor” card. I suggest you use Sarah Palin’s home address, which is:

Sarah Palin
PO Box 21
Wasilla, AK

PS make sure you use that link above or choose the pulldown of Donate–Honorary or Memorial Donations, not the regular “Donate Online”

Rebuild

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Absolutely brilliant article by my new Chicago pal, Jo. Not only does she write in a way that explains why things are the way they are, but she does it in an elegant and engaging fashion.

“The nation’s skeleton is as fragile as the candy-cane bones sucked down to threads on Cinco de Mayo.”

Gorgeous! Scary. Informative.

Tranform or be complicit

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I deeply believe in the work of the nonprofit/social benefit sector. And there are urgent issues of the day that need charity to address them, as change takes time. The idea of change-not-charity really appealed to me many years ago when I heard the phrase. YES, change the way things are so that we have different outcomes.

I was reading a site on philanthropy the other day, and they told a story of people saving babies floating down a river…that is charity. And then someone starts to run up the river–and the helpers beg them to come back to help save babies. But they shout back–I am going up river to see what to do about the babies going into the river to begin with. …that is about making change. Yes well…the river is there…and the babies are getting placed in it. Some are not helpless babies, but children and adults caught in the current. And going upriver to address the issues of how they are getting in the river is a huge improvement with leveraged impact over the band-aid result achieved by pulling people out of the river…but it still accepts–takes for granted–that there is a river.

Huh? Who made up this crazy metaphor?

My point here is that as long as we collectively empower the systems and structures; we aren’t really ending the problem. Micro-finance is not really going to end poverty. Different people might be poor, but it doesn’t end poverty. It might even change the dial on what is poverty…the new poor will live on $5 where last year they lived on $1, but their expenses will be higher, so it will go just as far. [Note: when I started writing about these issues 5 years ago, the stat was a $1 a day…now I see $2 a day…for example]

Farmers trying to deal with erosion could try to reclaim top soil (charity)…or they could try different farming practices that decrease erosion to begin with (change). But I would advocate that they look into the system that makes them farm in ways that are imbalanced with nature. Why do they grow so much corn and soybeans? [Read Biomimicry] What is the market driving the behavior that leads to erosion? [What are the policies governing international exchange and rewarding overabundance of some and wasting the production of others.]

Are you following me yet? The very rules of the game need to shift.

Fiat-currency –which we use pretty much universally, although it goes by different currency names, depends on someone being poor. Someone has to lose. Someone gets to win. The winners get to feel good about taking care of the unfortunate. This is the work of traditional philanthropy. I dream instead of transformative philanthropy where everyone involved leverages their wealth (social connections, knowledge, community strength and resilience etc) to shift systems. In this dream, there are no givers and receivers–only collaborators sharing the responsibility and benefits of improved communities.

What would workable ecosystems that enabled people to flourish be like? If we don’t ban fiat-currency–but instead see it as a stepping stone to our evolution, what is the next step that both includes and transcends this force in our world? Working toward that is transformative. Anything else results in being complicit in the very system that creates and maintains poverty.

New Activists, Cheating, and Millenials

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Several links out folks.

1. New Activists article in ODE is fabulous.

2.Cheat Neutral is brilliant with video.

3. Blogging conversation between thrivability (my other blog) and gifthub about making change and millenials.

We add up…

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We sure do…we add up all our buying and tossing (storyofstuff.com) and then our electricity consumption and our cars…and it all adds up to a world beyond sustainability. On the other extreme of thriving.


But we can add up in other ways too. We can add up in our effort to make change. This Earth Day consider being counted…literally. Weaddup.com sells shirts and you can get your number. Make adding up something worth doing.

weaddupshirt

[of course this is a shameless plug…of a really cool friend’s biz…but it is really inspired!]

Shine Unconference

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Calling all social entrepreneurs in England or willing to travel there.

Have the discussions you want with your peers! Meet and learn about what interests you.

Unconference.

http://www.shineunconference.com/