It is not about the tools! It is about being organic, distributed, and discerning. It is about emergence and collaboration.
Organic not controlling. Web 2.0 is not about controlling. Organic and Emerging, yes. Directing possibly. Controlling, no. Anything that hopes to limit, contain, own, restrict, or control is not, at its essence, web 2.0 regardless of the technology it uses.
Distributed not centralized. Much like controlling, is centralizing. Power at the edges baby! Network theory. Distributed systems. Not only is this a more powerful way of structuring information, it builds trust in participants. I mean mashups and widgets rather than facebook apps, people.
Discerning not divisive. Web 2.0 is not about creating us and them dichotomies. It is not divisive distinctions: men v women. White::black. The global north::The global south. It is about commonality. And that can require us to discern differences, but the focus is on finding what do we have in common rather than what we are different. How can we connect and share with others? What can we share with? How can we create trusting relationships for sharing in a global conversation space? Who am I and who are we?
Being Web 2.0 is facilitated by tools. Definitely. But it isn’t merely using the tools. It is much more. It is part of our evolution toward collective consciousness.